Triple Gold Glover winner Eric Chavez can catch anything hit his way, but can he catch balls fired from a bazooka - of course he can.
Philosophy
From the front office to the players on the field, the Oakland A's approach to the game is different from the rest of the major league. Nobody plays the game like the As. Nobody innovates like the As. Nobody challenges baseballs conventional wisdom like the As. Year after year, the teams personality, tradition, style of play, and approach to the game is proprietary, unique, and one-of-a-kind. The advertisings job is to demonstrate and evidence that fact. Were not selling generic baseball. Were selling As baseball.
Problem
The A's have a small season ticket base and play in a ball park built for NFL football (60,000+ seats). They live and die by day-of-game walk-up sales. These casual fans come out a couple times a year. We need to drive incremental attendance of these casual fans - get the 1 or 2 timer to come out 4 or 5 times, the 4 or 5 timer to come out 7 or 8 time, and convert the 7 or 8 timer into a season ticket holder.
