Title | Pigs |
Agency | St. Luke’s Communications |
Campaign | Burst Pipe - British Telecom |
Advertiser | BT Broadband |
Brand | BT Broadband |
Posted | August 2004 |
Business Sector | Internet Service Providers |
Tagline | Broadband has landed. More connections. More possibilities. |
Problem | The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds. Broadband was the answer, but the public didnt respond and Broadband remained a niche market. |
Result | The BT campaign grew the Broadband market by 15% and increased BTs customer base by 300%. The campaign produced a net revenue to BT of £35.6m, an incremental market value of £85m and a payback to the economy of £500m. |
Media Type | Television |
Length | |
Market | United Kingdom |
Production Company | Hammer & Tongs |
Editing Company | The Firm |
Animation | The Mill London |
Agency Producer | Kate Male |
Creative Director | Julian Vizard |
Creative Director | Al Young |
Director | Garth Jennings |
Producer | Helen Weil |
Production Company Producer | Nick Goldsmith |
Animation Effects | Chris Knight |
Animation Effects | Dave Smith |
Animation Effects | Lorraine McLaughlin |
Animation Effects | Neil Davies |
Telecine | Adam Scott |
3D Graphics | Russell Tickner |
3D Graphics | Andi Farhall |
3D Graphics | Ben Smith |
3D Graphics | Andrew Proctor |
3D Graphics | Satoko Iinuma |
3D Graphics | Rob van den Bragt |
3D Graphics | Porl Perrott |
3D Graphics | Nick Lloyd |
3D Graphics | Michael Grobe |
3D Graphics | Jake Mengers |
3D Graphics | Sam Renfry |
3D Graphics | Russell Appleford |
3D Graphics | Thomas Pastor |
Producer | Stephen Venning |
Senior Planner | Michele Danan |
Advertising Manager | Amanda Mackenzie |