Gordon Moir
Gordon Moir
Retoucher at Collective Force
Auckland, New Zealand
TitleFlare
Agency
Campaign Coastguard's MayDay Appeal week
Advertiser New Zealand Coastguard
Brand New Zealand Coastguard
Tagline This Time it's the NZ Coastguard Asking for Help
Philosophy

New Zealand Coastguard volunteers work 365 days a year, saving lives on our seas. But as they rely on donations for funding, this month Coastguard turns the tables by asking for help from the very people whose lives they save. Their cry for help went out via a DDB New Zealand print campaign, in the lead up to Coastguard's MayDay Appeal week. 

Media Type Print
Executive Creative Director
Creative Director
Art Director
Copywriter
Retoucher
Photographer

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