Title | Kirsty's Appeal |
Agency | CheethamBell J. Walter Thompson |
Campaign | Kirsty's Appeal |
Advertiser | Francis House Childrens Hospice |
Brand | Kirsty's Appeal |
Posted | June 2003 |
Product | Charity |
Business Sector | Charities, Foundations, Volunteers |
Tagline | Keep Running, So We Can Too. |
Story | A brilliant spoof of the classic Nike 'Splash' TV ad. |
Philosophy | Steal Nike's 'Just Do It' sentiment. Make the most of the fact that Kirsty Howard has become a celebrity in the UK. Combine the two with a bit of light hearted fun. |
Problem | Encourage people to run a 10k fun run through the city of Manchester and in doing so raise money for a children's hospice. |
Media Type | Television |
Length | |
Market | United Kingdom |
Art Director | Martin Smith |
Copywriter | Andy Huntingdon |
Director | Chris Gaffey |
Agency Producer | Annelise Smith |
Production Company | The Gate |
Production Company Producer | Eileen Raven |