Jean-Philippe Vasseur
Directeur artistique at Publicis Etoile (now Publicis Dialog)
Paris, France
TitleChewing Gum
Title (original language)Chewing Gum
Agency
Campaign Chewing Gum
Advertiser Iliad
Brand Free.fr
Story The agency directed four 15-second commercials staging consumers who have changed their vision of money since they use the services of the first free access Internet provider.
Story (original language) L’agence a réalisé quatre films de quinze secondes qui mettent en scène des consommateurs dont le rapport à l’argent a considérablement changé depuis qu’ils utilisent les services du premier fournisseur d’accès gratuit à Internet.
Philosophy These intentionally absurd spots show that exemption from payment, when it is fully assumed, may become a real way of life.
Philosophy (original language) Les films volontairement absurdes démontrent que la gratuité décomplexée et pleinement assumée peut devenir un véritable mode de vie.
Problem Free.fr, the free access Internet provider.
Problem (original language) Free.fr, le fournisseur d’accès gratuit à Internet.
Media Type Television
Length
Director
Production Company
Advertiser's Supervisor
Advertiser's Supervisor
Creative Director
Director
Account Supervisor
Copywriter
Art Director
Agency Producer
Other

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