Philippe Lafitte
Art Director at Libre MullenLowe
Paris, France
TitleThe Sword
Title (original language)L'Epée
Agency
Campaign Krisprolls. Some Like it Rough
Advertiser Costa & CoGroup
Brand Krisprolls
Date of First Broadcast/Publication 2000 / 5
Business Sector Biscuits, Bread, Crispbread
Tagline Krisprolls, some like it rough.
Story A man is swallowing swords. Some applause. An other man is swallowing krisprolls. People are astonished as if it was a miracle. People are shouting and some don't dare to look at him.
Story (original language) Un homme avale des épées. Quelques applaudissements. Un autre homme avale des krisprolls. Les gens sont épatés, comme s'il s'agissait d'un miracle. Ils crient; certains n'osent pas regarder.
Media Type Television
Length
Executive Creative Director
Executive Creative Director
Copywriter
Art Director
Agency Producer
Director
Production Company Producer
Production Company @radical.media

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