| Title | Go Global |
| Agency | Accenture Song (formerly Kolle Rebbe) |
| Campaign | Go Global |
| Advertiser | |
| Brand | |
| Date of First Broadcast/Publication | 2015 |
| Philosophy | More and more B2B buyers worldwide are searching for products on the Internet. However, small and medium-sized German businesses still hesitate to use Market 2.0 due to lack of time, expertise or budget for export activities. As a result, they fall behind the international competition.What if using Big Data could help them find out, in a simple way, in which countries people are looking for their products – and how they can export and advertise there. The “Weltweit Wachsen” (Go Global) initiative offers entrepreneurs support in discovering and developing new export markets online. The heart of the initiative is a website that combines Google services Search, Translate and Trends, in a new way. After the user enters the product, input is translated into more than 80 languages and compared with corresponding search queries across the globe. The entrepreneur immediately has an overview of countries by ranking, product demand, competitors, Internet usage and online advertising costs. |
| Media Type | Web Site |
| Account Supervisor | Sandra Frundt |
| Account Manager | Bjorn Hansen |
| Account Manager | Bjorn-Thore Boetz |
| Strategic Planner | Tim Keller |
| Chief Creative Officer | Stefan Wübbe |
| Group Creative Director | Thomas Knüwer |
| Group Creative Director | Oliver Ramm |
| Group Creative Director | Peter Gocht |
| Creative Director | Michael Ploj |
| Creative Director | Christian Rentschler |
| Copywriter | Oliver Ramm |
| Copywriter | Peter Gocht |
| Copywriter | Frederik Oesterlin |
| Art Director | Thomas Knüwer |
| Art Director | Sabrina Patzek |
| Agency Producer | Bey-Bey Chen |
| Agency Producer | Nina Offermann |
| Graphic Designer | Martin Strobel |
| Graphic Designer | Stephan Lorse |
| Production Company | Markenfilm GmbH & Co. KG |
| Director | Britta Waeur |
| Director of Photography (DOP) | Kaspar Kopke |
| Director of Photography (DOP) | Philipp Mall |
| Assistant Director of Photography | Jesse Mazuch |
| Assistant Director of Photography | Patrycia Lewandowska |
| Technical Developer | Falk Nisius |
| Technical Developer | Thomas Chille |
| Technical Developer | Yoshito Maeoka |
| Line Producer | Christopher Manz |
| Online Art Director | Jan Haase |
| Online Art Director | Patrick Gerull |
| Editor | Berthold Baule |
| Editor | Victor Holland |
| Editor | Sven Ducker |
| Banner Development | Gregory Jacobs |
| Online Concept | Christian Raschke |
| Audio Engineer | Felix Heibges |
| Web Hub Project Management | Tim Kaufhold |
More Work
SEE ALL#ShowUsEqual (Film)
- BRAND:
- DOSB
- AGENCY:
- Accenture Song (formerly Kolle Rebbe)
Tokyo Tree
- BRAND:
- DOSB
- AGENCY:
- Accenture Song (formerly Kolle Rebbe)
#SHOWUSEQUAL (Board)
- BRAND:
- DOSB
- AGENCY:
- Accenture Song (formerly Kolle Rebbe)
ABOUT YOUr Choice
- BRAND:
- About You
- AGENCY:
- Accenture Song (formerly Kolle Rebbe)