Graduated from ?Bezalel Art Academy? with a B.A. (Honors) in Graphic Design/Visual Communication.
Formally a cartoonist. His cartoons have been published in ?The New Yorker?, and all major newspapers and magazines in Israel.
12 years in advertising as a Creative Director.
Winner of 200 awards from the Israel Advertising Festival.
Winner of many International Awards, from all major international advertising award festivals among them (Grand Prix, The New York Festival,1999 for the Israel Radio Campaign, Cannes Shortlist, Cleo, Cresta, Promax etc.)
A member of the Y&R Creative Gang, the Y&R Senior Creative Directors Committee.