Gideon Amichay

Gideon Amichay

Founder at No, No, No, No, No, Yes

New York, United States

My Latest Work



Graduated from ?Bezalel Art Academy? with a B.A. (Honors) in Graphic Design/Visual Communication.
Formally a cartoonist. His cartoons have been published in ?The New Yorker?, and all major newspapers and magazines in Israel.
12 years in advertising as a Creative Director.
Winner of 200 awards from the Israel Advertising Festival.
Winner of many International Awards, from all major international advertising award festivals among them (Grand Prix, The New York Festival,1999 for the Israel Radio Campaign, Cannes Shortlist, Cleo, Cresta, Promax etc.)
A member of the Y&R Creative Gang, the Y&R Senior Creative Directors Committee.

People I worked with

Tzur Golan
Executive Creative Director & Partner
M&C Saatchi, Tel Aviv
Yariv Twig
Executive Creative Director
Y&R Israel
Adam Polachek
Chief Executive Officer (CEO)
Daimler AG
Sharon Refael
Creative Director
BBR Saatchi & Saatchi
Yoni Lahav
Account Planner
Y&R Israel

Founder & Chief Creative Officer of No, No, No, No, No, Yes ® New York, Public speaker, TEDx speaker

Gideon Amichay
February 2013 - Present (4 years 2 months)
No, No, No, No, No, Yes: Gideon Amichay at TEDxJerusalem

Chief Creative Officer, Joint Managing Partner

Shalmor Avnon Amichay
1994 - 1999 (5 years)

Creative Director

Grey Tel Aviv
1990 - 1994 (4 years)

Cartoonist, Illustarator

January 1978 - April 1990 (12 years 3 months)


Shalmor Avnon Amichay/Y&R Interactive (delete)
Tel Aviv, Israel
Shalmor Avnon Amichay/Y&R Interactive (delete)


Executive MBA, Leadership, Business, Creative

Berlin School of Creative Leadership
2006 - 2008 (2 years)

BA (HONORS), Design Advertising

Bezalel Academy of Art and Design
1986 - 1990 (4 years)


נו, נו, נו, נו, נו, נו, נו, יס - Hebrew

01 September 2016

No, No, No, No, No, Yes

20 January 2014
Available on Amazon - Hard cover & eBook / Kindle and at The MoMA store - Museum of Modern Art, NYC Book site:

No, No, No, No, No, Yes

10 December 2012

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