| Title | Cliff |
| Agency | Y&R Israel |
| Campaign | Cliff |
| Advertiser | DaimlerChrysler |
| Brand | Mercedes-Benz |
| Posted | March 2009 |
| Business Sector | Cars |
| Story | The Brief: Strengthen awareness to the Mercedes new 4 wheel-drive model (M-Class) while keeping with the concept of the brand "Unlike any other". |
| Philosophy | Target audience: Adventurous, thrill-seeking, nature-loving drivers. |
| Problem | The concept: Mercedes 4X4 will take you to places "unlike any other". |
| Media Type | |
| Chief Creative Officer | Gideon Amichay |
| Executive Creative Director | Tzur Golan |
| Group Creative Director | Yariv Twig |
| Art Director | Shirley Bahar |
| Copywriter | Sharon Refael |
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