Brad Harrison
Creative Director at Carmichael Lynch
Minneapolis, United States
TitleConference Call
Agency
Campaign Snackin' with Sasquatch
Advertiser Link Snacks Inc.
Brand Jack Link's Beef Jerky
Date of First Broadcast/Publication 2012 / 6
Business Sector Food
Tagline Feed Your Wild Side
Story Carmichael Lynch is putting beloved Jack Link’s brand mascot Sasquatch in unfamiliar territory in its latest effort for the brand, showing that jerky is way more than an outdoorsman’s snack. The new “Snackin’ with Sasquatch” campaign puts Sasquatch in all new scenarios and environments, but maintains what fans of the Effie-winning “Messin’ with Sasquatch” campaign have loved all along: funny interactions with snack-hungry jerky fans. 
Philosophy
Media Type Television
Length
Market United States
More Information www.jacklinks.com
Editing Company
Chief Creative Officer
Art Director
Senior Copywriter
Senior Copywriter
Account Executive
Account Director
Production Company
Director
Post Production Rabbit Content
Special Effects / VFX Rabbit Content
Music Company / Composer

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