| Title | Skin Replacements |
| Agency | Barkley |
| Campaign | Skin Replacements |
| Advertiser | Dobson Cellular Systems |
| Brand | Cellular One |
| Date of First Broadcast/Publication | 2004 / 1 |
| Business Sector | Personal Wireless Communication |
| Story | The spot uses a self-proclaimed skin replacement surgeon to demonstrate how to use the new Smartskin technology on the Identity phone from Dobson Cellular Systems. |
| Philosophy | The spot was shot to look like a locally-produced video commercial for a doctor with a revolutionary new skin replacement procedure. As you watch, you realize that it is actually about changing the appearance of your Cellular One mobile phone. |
| Problem | The challenge was to appeal to college-aged cellular phone users with an offbeat approach and get them to check out the Identity phone web site. |
| Media Type | Television |
| Length | |
| Market | United States |
| Executive Creative Director | Brian Brooker |
| Creative Director | Robin Knight |
| Creative Director | Bob Cox |
| Art Director | Chuck Matzker |
| Copywriter | Jake Edinger |
| Account Executive | Deanna Montgomery |
| Account Director | Bryan Herrman |
| Agency Producer | Andrea Martin |
| Director | Russ Hadley |
| Production Company | Third Eye Productions |
| Post Production | SubStation K |
| Editing Company | SubStation K |
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