| Title | Puskitas |
| Agency | Sra. Rushmore |
| Campaign | The Best of Us - Olympics |
| Advertiser | International Olympic Committee |
| Brand | olympic.org |
| Posted | July 2008 |
| Business Sector | Sports Teams, Sports Events |
| Tagline | The best of us |
| Story | Alex Puskitas is a fictional, underdog athlete that incorporates all we want to express with the «Best of Us» campaign. He is capable of overcoming the odds and bringing out his best in order to achieve his goals. |
| Philosophy | He symbolizes the spirit of the athlete - the participation and striving to be your best. |
| Problem | the objective of the IOCs 2007/8 promotional campaign is to communicate the key Olympic values of Excellence, Friendship and Respect to a global youth audience. |
| Result | The global campaign will be rolled out in a phased approach in the run-up to the Beijing 2008 Olympic Games and beyond. |
| Media Type | Web Film |
| Length | |
| Advertising Manager | Melinda May |
| Executive Creative Director | Miguel García Vizcaíno |
| Creative Director | Carlos Alija |
| Art Director | Jesús Morilla |
| Account Planner | Laura Sampedro |
| Account Manager | Clemente Manzano |
| Account Manager | Carlos Solchaga |
| Account Manager | Rocio Cáceres |
| Agency Producer | Paul Severn |
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