Miguel García Vizcaíno
Creative Director at Sra. Rushmore
Madrid, Spain
TitleHand in Hand
Agency
Campaign The Best of Us - Olympics
Advertiser International Olympic Committee
Brand olympic.org
PostedJuly 2008
Business Sector Sports Teams, Sports Events
Tagline The best of us
Problem the objective of the IOC’s 2007/8 promotional campaign is to communicate the key Olympic values of Excellence, Friendship and Respect to a global youth audience.
Result The global campaign will be rolled out in a phased approach in the run-up to the Beijing 2008 Olympic Games and beyond.
Media Type Print
Advertising Manager
Executive Creative Director
Creative Director
Art Director
Account Planner
Account Manager
Account Manager
Account Manager
Agency Producer

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