| Title | How Close |
| Agency | AMV BBDO |
| Campaign | How Close |
| Advertiser | Department for Transport |
| Brand | DfT |
| Posted | March 2006 |
| Product | Motorcycle Safety |
| Business Sector | Road Safety |
| Philosophy | To make car drivers more aware of motorcyclists by communicating a simple action that they can adopt to increase riders' safety to look, look and look again for bikes at junctions and to persuade drivers to adopt this behavioural change. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Production Company | Stink Films |
| Audio Post Production | Jungle Studios |
| Copywriter | Mary Wear |
| Art Director | Andy McKay |
| Advertising Manager | Britta Stones |
| Advertising Manager | David Watson |
| Account Planner | Clare Hutchinson |
| Account Planner | Tom Johnstone |
| Media Planner | Emma Sheehan |
| Editor | Mark Aarons |
| Post Production | The Mill London |
| Director | James Brown |