Ray-Ban - "100 PPM Remix"

Cutwater

Cutwater San Francisco, United States

5827

Title	100 PPM Remix
Agency	Cutwater
Campaign	SXSW 2009 - Ray-Ban
Advertiser	Luxottica Group
Brand	Ray-Ban
Posted	July 2009
Business Sector	Eyewear
Tagline	1 Booth. 100 People Per Minute.
Story	Ray-Ban had a "Never Hide" booth at the 2009 SXSW Music Festival in Austin, TX, where close to a thousand people got into the booth and recorded 20 seconds of whatever they wanted. The 800+ video clips were given to Squeak E Clean (the hot DJ duo known as N.A.S.A who just released their first CD with Kanye West.) They edited the video together to make a music track. The 'Never Hide' that's normally hidden in the online films is this time in audio towards the end of the piece.
Problem	The film launched online on both YouTube, and, for the first time, on the newly acquired Facebook Fan Page (http://www.facebook.com/pages/Ray-Ban/81958664405?ref=s) that already has almost 700K fans. A free download of the track as an MP3 is available via the Ray-Ban site at http://www.ray-ban.com/NeverHideFilms/100PPM.zip
Media Type	Web Film
Length	70 seconds
More Information	www.youtube.com/user/neverhidefilms
Executive Creative Director	Chuck McBride
Agency Producer	Mai Huynh
Art Director	Travis Britton
Director of Broadcast Content	Jennifer Golub
Music Company / Composer	Rossangeles
Director	Squeak E. Clean Studios
Production Company	Squeak E. Clean Studios
Music Company / Composer	Squeak E. Clean Studios
Editor	Ross Harris
Director	Rossangeles
Art Director	Kele Dobrinski
Copywriter	Nathan Gray
Account Supervisor	Adrienne Horlick