Fire Kills - "Clock 2"

Y&R London

Y&R London London, United Kingdom

4759

Title	Clock 2
Agency	Y&R London
Campaign	Clock Change
Advertiser	Department For Communities & Local Government
Brand	Fire Kills
Date of First Broadcast/Publication	2011 / 10
Business Sector	Public Safety, Health & Hygiene
Story	The advertisements highlight the association we’re making between smoke alarm testing and the clock change, by showing stark imagery of clocks which have been destroyed by a fire. The headlines prompt people to act, for example: The advertisements, which launches on 24 October, highlight the association we're making between smoke alarm testing and the clock change, by showing stark imagery of clocks which have been destroyed by a fire. The headlines prompt people to act, for example: "British summer time comes to an end soon. Make sure you don't. When you change your clock, test your smoke alarm." British summer time comes to an end soon. Make sure you don’t. When you change your clock, test your smoke alarm.”
Philosophy	The new national Fire Kills campaign will encourage people to test their smoke alarm when they change their clocks.
Media Type	Print
Account Director	Graham Smith
Account Planner	Neasa Cuniffe
Art Director	Jerry Hollens
Copywriter	Mike Boles
Creative Director	Damon Collins
Advertising Manager	Mary-Ann Auckland
Agency Producer	Jen Fewster