| Title | Pissalyzer |
| Agency | Publicis |
| Campaign | Pissalyzer |
| Advertiser | Heineken |
| Brand | McFarland |
| Date of First Broadcast/Publication | 2011 / 4 |
| Business Sector | Beers, Ciders, Lagers |
| Philosophy | How do you know when you've had one too many? In most cases your body will tell you. |
| Result | As well as creating buzz for the brand, the stunt saw a 65% increase in consumers hailing cabs at the locations where the stickers were placed. |
| Media Type | Ambient |
| Creative Director | Bruno Bertelli |
| Creative Director | Cristiana Boccassini |
| Copywriter | Michele Picci |
| Art Director | Marco Viganò |
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