| Title | The Offline Test |
| Agency | Publicis Italy |
| Campaign | The Offline Test |
| Advertiser | Subito.it |
| Brand | Subito.it |
| Date of First Broadcast/Publication | 2017 / 4 |
| Business Sector | Online Retail, E-store |
| Story | We all know the basic safety rules to buy something without being frauded. Subito.it - the #1 site to buy and sell online - wanted to remind these rules to its users to avoid each scam’s attempt that can happen on the platform. To do so publicis milan repeated the same scam attempts that happen on the net in a real store with real customers. Proving that to shop safe online, you just have to do it as if you are offline. |
| Media Type | Web Film |
| Length | |
| Advertising Agency | Publicis Italy |
| CEO Publicis Italia and Global CCO Publicis WW | Bruno Bertelli |
| Executive Creative Director | Cristiana Boccassini |
| Associate Creative Director | Aureliano Fontana |
| Associate Creative Director | Bruno Vohwinkel |
| Art Director | Giovanni Greco |
| Copywriter | Enrico Pasquino |
| Group Account Director | Simona Coletta |
| Account Supervisor | Serena Girola |
| Agency TV Producer | Luana Strafile e Matilde Bonanni |
| Strategic Planner | Noa Dekel |
| Production Company | Bedeschi Film s.r.l. |
| Director | Claudio Gallinella |
| Editor | Fabrizio Squeo |
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