Gustavo Marioni
Executive Creative Director at Shackleton
Santiago de Chile, Chile
TitleMagnum Art 1
Agency
Campaign Magnum Art
Advertiser Unilever
Brand Magnum
Product Magnum Temptation Chocolate
Tagline Ridiculously overfilled with stuff.
Story

Magnum launched the New Magnum Temptation, the first Magnum ice cream with liquid-filled bonbons inside, developed using a special technology. To communicate this new product we created this series of pieces by experimenting with high-speed photography combined with ice cream explosions.
The result was an artistic reformulation of the ice creams’ ingredients.

Media Type Print
Creative Director
Copywriter
Copywriter
Art Director
Art Director
Photographer
Photographer

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