Tomás Lorente
Vice-President at Loducca
São Paulo, Brazil
TitleAIDS
Agency
Campaign The world united against terrorism - MTV Brasil
Advertiser MTV
Brand MTV Brasil
PostedJuly 2003
Product Social Message
Business Sector Human Rights
Tagline The world united against terrorism. It should do the same against AIDS.
Tagline (original language) O mundo se uniu contra o terrorismo. Devia fazer o mesmo contra a AIDS.
Story After September 11th, the world started to worry a lot about terrorism. But the world has many other problems to worry about, like hunger, poverty and AIDS. The campaign says that the world should pay attention to all those problems at the same way.
Story (original language) Depois de 11 de setembro, o mundo começou a se preocupar muito com o terrorismo. Mas o mundo tem muitos outros problemas para se preocupar como fome, pobreza e AIDS. A campanha diz que o mundo deveria prestar atenção em todos esses problemas da mesma forma.
Philosophy The agency used the famous image of Twin Towers destruction and, on first plan, other problems of the world - poverty, hunger and AIDS - showing that they are also important.
Philosophy (original language) A agência usou a famosa foto da destruição das Torres Gêmeas e, em primeiro plano, os outros problemas do mundo - pobreza, fome e AIDS - mostrando que isso também é importante.
Problem Make people pay attention to other world problems.
Problem (original language) Fazer com que as pessoas prestem atenção nos outros problemas do mundo.
Media Type Magazine
Market Brazil
Creative Director
Art Director
Creative Director
Copywriter
Art Director
Copywriter
Photographer
Image Data Bank

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