Title | AIDS |
Agency |
Age.Comunicações
|
Campaign |
The world united against terrorism - MTV Brasil
|
Advertiser |
MTV
|
Brand |
MTV Brasil
|
Posted | July 2003 |
Product |
Social Message
|
Business Sector | Human Rights
|
Tagline | The world united against terrorism. It should do the same against AIDS. |
Tagline (original language) | O mundo se uniu contra o terrorismo. Devia fazer o mesmo contra a AIDS. |
Story | After September 11th, the world started to worry a lot about terrorism. But the world has many other problems to worry about, like hunger, poverty and AIDS. The campaign says that the world should pay attention to all those problems at the same way. |
Story (original language) | Depois de 11 de setembro, o mundo começou a se preocupar muito com o terrorismo. Mas o mundo tem muitos outros problemas para se preocupar como fome, pobreza e AIDS. A campanha diz que o mundo deveria prestar atenção em todos esses problemas da mesma forma. |
Philosophy | The agency used the famous image of Twin Towers destruction and, on first plan, other problems of the world - poverty, hunger and AIDS - showing that they are also important. |
Philosophy (original language) | A agência usou a famosa foto da destruição das Torres Gêmeas e, em primeiro plano, os outros problemas do mundo - pobreza, fome e AIDS - mostrando que isso também é importante. |
Problem | Make people pay attention to other world problems. |
Problem (original language) | Fazer com que as pessoas prestem atenção nos outros problemas do mundo. |
Media Type |
Magazine
|
Market | Brazil |
Creative Director |
Tomás Lorente
|
Art Director |
Tomás Lorente
|
Creative Director |
Carlos Domingos
|
Copywriter |
Carlos Domingos
|
Art Director |
Augusto Moya
|
Copywriter |
Alexandre Lucas
|
Photographer |
Ricardo Vieira
|
Image Data Bank |
Keystone Image Bank
|