Title | Knowledge-Gap |
Title (original language) | "Memoria de Pez" |
Agency | El Laboratorio |
Campaign | Knowledge-Gap |
Advertiser | Daimler AG |
Brand | Clase M |
Posted | June 2009 |
Business Sector | Full Size & DeLuxe Cars |
Tagline (original language) | No estaría mal tener memoria de pez. Así, cada vez sería la primera vez. Pero no somos peces, ni falta que hace |
Problem | The Mercedez "Clase M" provocs the same effects as a knowledge gap : you can live the things many & various as if it was the first time : same emotions, feelings, happiness. |
Problem (original language) | El Clase M causa el mismo efecto que causaría tener memoria de pez: poder vivir las cosas una y otra vez como si fuera la primera vez. |
Media Type | Television |
Length | |
Production Company | Alamo Films |
Creative Team | Carlos Holemans |
Creative Team | Daniel Ilario |
Creative Team | Manuel Montes |
Creative Team | Charo Egea |
Creative Team | Irene Labat |
Account Planner | Rafael Silvela |
Account Planner | Santiago Martínez |
Account Planner | Ana Conde |
Account Planner | Clara Hernangómez |
Agency Producer | Eva Morales |
Director | Julio Del Alamo |