Rafael Silvela
Account Manager at El Laboratorio
Madrid, Spain
TitleKnowledge-Gap
Title (original language)"Memoria de Pez"
Agency
Campaign Knowledge-Gap
Advertiser Daimler AG
Brand Clase M
PostedJune 2009
Business Sector Full Size & DeLuxe Cars
Tagline (original language) No estaría mal tener memoria de pez. Así, cada vez sería la primera vez. Pero no somos peces, ni falta que hace
Problem The Mercedez "Clase M" provocs the same effects as a knowledge gap : you can live the things many & various as if it was the first time : same emotions, feelings, happiness.
Problem (original language) El Clase M causa el mismo efecto que causaría tener memoria de pez: poder vivir las cosas una y otra vez como si fuera la primera vez.
Media Type Television
Length
Production Company
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Account Planner
Account Planner
Account Planner
Account Planner
Agency Producer
Director

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