Paul Street strengthens the growing directorial roster as one of the world’s leading commercial directors in automotive. He joins the TPSC family coming fresh off shooting the latest Hyundai campaign.
Street has generated a variety of award winning content for some of the largest brands around the world, such as Mercedes, Ford, Honda, Hyundai, Nissan, Snickers, Toyota, Subaru, Volvo and BMW. His impressive resume includes multiple BTAA, D&AD, Clio, Moondance Film, Midsummer Night and Berlin Bear Awards. “We couldn’t be more excited to have a filmmaking pro on the roster,” says EP John Noble. “Paul’s a true filmmaker and supreme creative talent. He’s an English gentleman and the consummate pro. It’s an honor having him on the TPSC team. Plus, he’s driven Steve McQueen’s car!”
Paul continues to pride himself as a pioneer in search of the latest technological tools. “Production continues to evolve, especially by the way we are presented with content and media. Content and technology is affected day to day. Brands want to evolve with this space and how it’s delivered and tracked. As filmmakers and creative thinkers, this data driven evolution goes hand in hand. We must progress with the times, continuing to get out there and develop ingenious ways to create content. Technology has affected every facet. It’s an interesting and exciting time to be a part of it and move forward.”
Street’s vast experience, strength in collaboration, and business awareness has secured his status as an industry legend and makes him a sure fit for TPSC. “They have a great reputation to start, a talented roster of directors and very smart producing partners. Add to this their strong rep base, and it’s the perfect dynamic for a successful production house,” explains Street. “I am thrilled to join the gang, and I believe I am set up to offer a segment of automotive experience to TPSC that fits well within the group. I also really get on well with John Noble. We speak the same language and have the same thoughts about the ever-shifting ad/film/content landscape today. For both established directors and newbies starting out, this kind of relationship with your executive producer is vital and key to communication moving forward.”
Street continues full throttle, wrapping a commercial campaign for Hyundai and his first film BORDERLAND, as well as setting up a web-based series of Director interviews.