Andrej Stuk
Creative Director at Mark/BBDO
Prague, Czech Republic
TitleRoses
Agency
Campaign Coffee for Moments of Pleasure - Douwe Egberts
Advertiser Douwe Egberts
Brand Douwe Egberts
PostedJanuary 2014
Product Coffee
Business Sector Coffee, Tea, Chocolate Drinks, Breakfast Drinks
Tagline Don´t Let Anyone Spoil Your Perfect Cup Of Coffee
Story Man with guitar throws roses to balcony while singing a Love song. Woman closes the door.
Philosophy The creative strategy is building the idea of irresistibilty of the moments of relaxation with Douwe Egberts. These moments are so strong and intensive that once you have it you won´t let anything to disturb it.
Problem Relaxation is one of the key motivators in the coffee category. Douwe Egberts is positioned as coffee for a moments of comfort in a long term perspective. However, the Czech coffee market is quite cluttered and the local brands are quite significant players. Therefore, the role of advertising is very importortant to generate the top of mind awareness and to build the sympathy towards the brand which consequently leads to the purchase decision in favour of particular brand.
Media Type Television
Length
Market Europe, Czech Republic
Production Company
Creative Director
Art Director
Copywriter
Account Director
Director
Director of Photography (DOP)
Editor

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