Title | The Bridge |
Agency | Mark/BBDO |
Campaign | Chance (ance) - Foundation Chance |
Advertiser | Foundation Chance |
Brand | Dùm ance |
Posted | August 2006 |
Product | House of Chance |
Business Sector | Charities, Foundations, Volunteers |
Tagline | The Only Footsteps Left By Some Children |
Story | On ad we can see the view from the bridge. On railing are the footsteps left by child. |
Philosophy | We show the raelity of life of the children on the street. |
Problem | There are hundreds of children on Prague streets who can´t look after ourselves. The are hungry, abused and homeless. House of Chance is the place where they get next chance and hope. Enterpreneur organisation needs money for reconstruction of this house. |
Media Type | |
Market | Czech Republic |
Creative Director | Stepán Tyller |
Art Director | Adrian Bell |
Graphic Designer | Petra Je?ková |
Copywriter | Jan Holecek |
Photographer | Tony Gre?ek |
Account Director | Katarina Vranková |
Agency Producer | Lenka Hájková |
Advertising Manager | Pavel Kozler |
Production Company | Mark/BBDO |