Annabelle Watson
Account Planner at AMV BBDO
London, United Kingdom
TitleSnake
Agency
Campaign Tobacco Control - Department of Health
Advertiser Department of Health
Brand Department of Health
PostedAugust 2004
Product Anti-Smoking Message
Business Sector Anti-Drug/Alcohol/Tobacco Message
Tagline A nice name doesn't make something less deadly.
Result Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effective-ness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive.
Media Type Print
Market United Kingdom
More Information www.giveupsmoking.co.uk
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