Jon Goldstone
Advertising Manager at PepsiCo Inc.
London, United Kingdom
TitleCheese Head
Agency
Campaign Cheese Head
Advertiser Walkers
Brand Walkers
Story

The new campaign starts with a 40 second television ad. In this execution we see Potato Head introduce his cheesy cousin who is voiced by the fantastically cheesy Keith Chegwin.

Philosophy

Building on the successful launch of Potato Heads, AMV BBDO has created a new campaign for the launch of Walkers Cheese Heads, the latest product in the ‘Heads’ range.

Problem <p>Cheese Heads are a savoury cheese biscuit snack with 60% less saturated fat than Mini Cheddars and no artificial colours, flavours or preservatives.</p>
Media Type Television
Length
Advertising Manager
Copywriter
Art Director
Account Planner
Other
Animation
Production Company
Director
Post Production
Audio Post Production

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