| Title | Biker |
| Agency | adam&eveDDB |
| Campaign | New Polo - Volkswagen |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Date of First Broadcast/Publication | 2002 / 2 |
| Product | New Polo |
| Business Sector | Cars |
| Tagline | The Tough New Polo .Careful It Doesn't Go To Your Head’ |
| Story | The New Polo makes the driver feel so tough that he has the confidence to park his car amongst bikers (who are renowned for being hard and tough). Not the sort of people you’d park with ordinarily. |
| Problem | To launch the New Polo |
| Media Type | |
| Market | United Kingdom |
| International Director | Martyn Farmer |
| Senior International Planner | Jason Lusty |
| Account Director | Boris Zolyniak |
| Advertising Manager | Michael Grosche |
| Head of Marketing Communications | Michael Grosche |
| Advertising Manager | Martina Berg |
| Head of Classical Advertising | Martina Berg |
| Advertising Manager | Achim Glogowski |
| Advertising International | Achim Glogowski |
More Work
SEE ALLPolar Bear Baby
- BRAND:
- Volkswagen
- AGENCY:
- Grabarz & Partner
Dog/Cat
- BRAND:
- Volkswagen
- AGENCY:
- Grabarz & Partner
Cactus/Balloon
- BRAND:
- Volkswagen
- AGENCY:
- Grabarz & Partner
Hamster/Insect-eating Plant
- BRAND:
- Volkswagen
- AGENCY:
- Grabarz & Partner
Garage
- BRAND:
- Volkswagen
- AGENCY:
- Grabarz & Partner
Incline
- BRAND:
- Volkswagen
- AGENCY:
- Grabarz & Partner
Elephant
- BRAND:
- Volkswagen
- AGENCY:
- Grabarz & Partner
Wading Depth
- BRAND:
- Volkswagen
- AGENCY:
- Grabarz & Partner
Flower
- BRAND:
- Volkswagen
- AGENCY:
- Grabarz & Partner