| Title | Bad Barnett |
| Agency | WCRS |
| Campaign | Brylcreem Relaunch - Sara Lee |
| Advertiser | Sara Lee |
| Brand | Brylcreem |
| Posted | July 2003 |
| Business Sector | Hair Care Products |
| Story | The commercial is set in a fictitious town called Bad Barnet inhabited by people with shocking hairstyles. With a little help from Brylcreems new Next Generation Gel, the hero plucks up the courage to restyle his hair and to leave Bad Barnet behind forever, despite at least on the face of it an attractive temptation to stay |
| Problem | The brief was to continue to drive Brylcreems established position of male targeted cool and to move this further forward with a contemporary ad, appealing to the target of 16-24 year old men. Entertainment is key to this group. Its not enough for an ad to just tell them about the product they need to enjoy watching it too. |
| Media Type | Cinema |
| Length | |
| Market | United Kingdom |
| Executive Creative Director | Leon Jaume |
| Art Director | Yu Kung |
| Copywriter | Andy Brittain |
| Director | Mark Denton |
| Make-up & Prosthetics | Anna Longaretti |
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