Title | Birthday Candle |
Agency | BBH |
Campaign | Let's Do This Again - Diageo |
Advertiser | Diageo |
Brand | Bailey's |
Date of First Broadcast/Publication | 2010 / 10 |
Business Sector | Alcoholic |
Tagline | Let's do this again |
Story | We see Baileys® "saving the day" when the birthday cake accidentally collapses and the group decide to pour the drink over pieces of broken cake. In each scenario Baileys® is at the centre of a great moment between friends, and when something – an object, a sound – reminds one of the friends about that moment, she decides to contact the rest of the group to schedule the next get together, punctuated by the line "Baileys®. Let's do this again." |
Philosophy | The campaign reminds consumers of the joy of those simple, spontaneous moments spent in the company of friends. The new campaign is right in these spontaneous moments – relaxed and natural. We’ll see a lighter tone from the brand, as Baileys® takes a step into a new, more sociable, "any time". The call to action "Let's do this again", runs throughout all global communications: TV, print, digital, RM, PR and experiential. |
Media Type | Television |
Sound | Wave Studios |
Post Production | Absolute Post |
Production Company | Another Film Company |
Editing Company | The Quarry |
Editor | Scot Crane |
Editor | Jonnie Scarlett |