Depaul UK - "The Depaul Box Company"

Publicis London

Publicis London London, United Kingdom

14674

Title	The Depaul Box Company
Agency	Publicis London
Campaign	The Depaul Box Company
Advertiser	Depaul
Brand	Depaul UK
Posted	November 2013
Business Sector	Charities, Foundations, Volunteers
Philosophy	The British public has always associated cardboard boxes with people sleeping rough. Our product flips this negative association into something positive. Every year millions of people use boxes to move house. We founded The Depaul Box Company, a business selling cardboard boxes to these home-movers, with all the profit helping the homeless move off the street. Our audience doesn’t have to spend a penny more than they otherwise would do. But when they buy our boxes, they help save lives. We created an engaging piece of communication that people are willing to spend money on. It’s an entirely self-sustaining revenue stream that’s helping Depaul UK tackle youth homelessness, without spending large amounts of money on marketing. We’ve turned charity fundraising into a logical consumer purchase.
Media Type	Case Study
Executive Creative Director	Andy Bird
Copywriter	Leo Bellis-Jones
Art Director	Leo Bellis-Jones
Art Director	Joshua Norbury
Copywriter	Joshua Norbury
Photographer	Mark Wesley
Agency Producer	Debbie Burke
Agency Producer	Colin Hickson
Agency Producer	Ken Blake
Agency Producer	Luisa Mioni