| Title | Face Cream |
| Agency | BBH |
| Campaign | Boddingtons |
| Advertiser | AB Inbev |
| Brand | Boddingtons |
| Date of First Broadcast/Publication | 1992 / 1 |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | The Cream of Manchester |
| Story | A woman rubs Boddingtons cream on her face before her boyfriend arrives to take her out on a date. |
| Philosophy | We decided to celebrate the brands Manchester roots and the product characteristic that most sets it apart from conventional Southern beers its creaminess. The campaign also aimed to use a distinctively northern tone of voice and a consistent branded look. |
| Problem | When Whitbread bought Boddingtons in 1989, 80% of the brands sales were in the North West region. Whitbread wanted to grow Boddingtons beyond its heartland, without alienating its fans. |
| Media Type | Television |
| Length | |
| Market | Europe |
| Executive Creative Director | Sir John Hegarty |
| Copywriter | Tom Hudson |
| Art Director | Mike Wells |
| Agency Producer | Philippa Crane |
| Director | John Lloyd |