Armin Jochum
Chief Creative Officer at Thjnk New York
Hamburg, Germany
TitleMake-Up and Drive
Agency
Campaign Audi Piloted Driving
Advertiser Audi
Brand Audi
Date of First Broadcast/Publication 2017 / 1
Business Sector Cars
Tagline Made possible with Audi Piloted Driving.
Philosophy "Audi stands for innovation. And piloted driving by Audi marks a logical, evolutionary step in the carmaker’s line of technical product ideas. As naturally self-evident as it is for Audi to develop such products, so too should its communications look and feel just as natural.The campaign is designed to bring the benefits of piloted driving to life.""We showcase the possibilities of modern-day motoring that innovations from Audi have opened up. In a very simple way – by using the four rings of the logo to quickly and simply highlight all the newfound options offered by this technology.Audi is a facilitator, not an inhibitor.Text and drive, not don’t text and drive." 
Media Type Print
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Art Buyer
Final Artwork
Fianl Artwork
Group Account Director
Account Director
Account Manager

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