Isabelle Baud
Agency Producer at Upstart Film
Puteaux, France
TitleGranny
Title (original language)Mamie
Agency
Campaign Come into the Art - MAC/VAL
Advertiser Musée d'art contemporain du Val-de-Marne
Brand MAC/VAL
PostedNovember 2005
Business Sector Museums & Monuments
Tagline Come into the Art
Tagline (original language) Venez prendre l'Art
Philosophy An amazing and exclusive communication campaign to go with the opening.

Created by CLM BBDO agency, the campaign entitled "COME INTO THE ART" invites, through this pun, the spectator/visitor to live a unique moment mixing pleasure and discovery.

At the same time, it meets the ambition of the museum to give access to the whole inhabitants from Val-de-Marne and Ile-de-France to the contemporary art.
Philosophy (original language) Une campagne de communication étonnante et inédite pour accompagner l’ouverture.

Conçue par l’agence CLM BBDO,la campagne signée « VENEZ PRENDRE L’ART » invite, par un jeu de mot, le spectateur/visiteur à vivre un moment de plaisir et de découverte.

Parallèlement, elle répond à l’ambition du musée de donner un accès à l’ensemble des Val-de-Marnais et aux habitants de l’Ile-de-France à l’art contemporain.
Problem The opening of MAC/VAL, Contemporary Art Museum of Val-de-Marne, in Vitry,is a national and international event, and accounts for one of the most important works in France for the recent years.
It consists in meeting three main objectives : a cultural commitment, a political one, and a strong mission for the common interest.
Problem (original language) L’ouverture du MAC/VAL, musée d'art contemporain du Val-de-Marne, à Vitry, constitue un événement d’ampleur nationale et internationale, et représente une des plus importantes réalisations en France de ces dernières années. Il a vocation à satisfaire trois engagements majeurs : un engagement culturel, un engagement politique, et une forte mission d’intérêt général.
Media Type Poster
Market France
Advertising Manager
Advertising Manager
Creative Director
Creative Director
Copywriter
Art Director
Director
Art Buyer
Designer
Retoucher

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