| Title | Diesel Island |
| Agency | Santo London |
| Campaign | Diesel Island |
| Advertiser | Diesel |
| Brand | Diesel Apparel |
| Posted | August 2011 |
| Business Sector | Apparel, Fashion & Footwear |
| Philosophy | Equal parts social game, fashion catalogue and irreverent history lesson, this tells the story of Diesel's sovereign state and prompts users to ascend the ranks from "Illegal Immigrant" all the way through to "President" by settling on the Island and performing civic duties which inform the democracy. Each Island President gets unmoderated control of Diesel's Twitter feed for a day. Other features include the ability to explore the Island and the clothes via a 360 Streetview mechanic as well as the "Pirate Radio Station", where users can search for virtually any existing piece of music to soundtrack their experience. http://awards.stinkdigital.com/dieselisland/ |
| Media Type | Digital |
| Production Company | Stink Films |
| Creative Director | Pablo Minces |
| Account Manager | Iggy Diez |
| Art Director | Bruno Dias |
| Creative Team | Cameron Temple |
| Creative Team | Gui Seiz |
| Designer | Josh Smith |
More Work
SEE ALLPOOL BOY
- BRAND:
- 46664/Coca-Cola
- AGENCY:
- Santo Buenos Aires
Spirit of the Euro
- BRAND:
- 46664/Coca-Cola
- AGENCY:
- Santo Buenos Aires
National Anthem
- BRAND:
- Diesel
- AGENCY:
- Santo Buenos Aires
Ninnananna (a lullaby for pioneers)
- BRAND:
- Diesel
- AGENCY:
- Santo Buenos Aires
Diesel Island: a brief history
- BRAND:
- Diesel
- AGENCY:
- Santo Buenos Aires
Rocker
- BRAND:
- 46664/Coca-Cola
- AGENCY:
- Santo Buenos Aires
Zombie
- BRAND:
- 46664/Coca-Cola
- AGENCY:
- Santo Buenos Aires
Statue
- BRAND:
- 46664/Coca-Cola
- AGENCY:
- Santo Buenos Aires
Tall Man
- BRAND:
- 46664/Coca-Cola
- AGENCY:
- Santo Buenos Aires