| Title | Big Bundles. It’s time to live big. |
| Agency | VCCP Berlin |
| Campaign | Big Bundles. It's time to live big |
| Advertiser | O2 |
| Brand | O2 |
| Date of First Broadcast/Publication | 2014 / 7 |
| Business Sector | Telecommunications Services |
| Story | O2 has launched the latest chapter in its ‘Be More Dog’adverts, featuring its cat living big thanks to O2’s new Big Bundles tariff. The TV ad is part of a £3m launch campaign that also features radio, online display advertising and gaming. As part of the campaign O2 will also be launching a new game allowing people to remix ‘Ante Up’ and drop in special sound effects and clips of O2’s cat throughout the track. |
| Media Type | Television |
| Length | |
| Production Company | Pulse Films |
| Post Production | Finish TV |
| Sound | GCRS London |
| Creative Director | Jim Capp |
| Art Director | Josh Dando |
| Copywriter | Steven Dodd |
| Agency Producer | Larissa Miola |
| Account Director | Wendy Crossley |
| Account Manager | Emma Whitmarsh |
| Strategic Planner | Ayla De Moraes |
| Strategic Planner | Dan Bowers |
| Director | Ninian Doff |
| Executive Producer | Sam Levene |
| Editing Company | Stitch |
| Editor | Tim Hardy |
| Telecine | Paul Harrison |
| Sound Design Company | Ben Leeves |
| Music | Soho Music |
| Media Agency | ZenithOptimedia EMEA |
| Media Planner | Vikki Bates |
| Media Planner | Ed Pizey |