Title | Photo Booth |
Agency | Demner, Merlicek & Bergmann |
Campaign | Photo Booth |
Advertiser | Kooperativa Vienna Insurance Group |
Brand | Vienna Insurance |
Posted | July 2008 |
Business Sector | Banking, Finance, Law & Insurance |
Tagline | Death comes often unexpected |
Story | A digital photo booth does automatically cut out the person so it can place the model onto any background - like beaches etc. We, however, used a picture of the Grim Reaper as background. So when the customer picks up his printed photo he can see the expected pictures of himself plus quite a surprise: behind him there is the ghostlike Grim Reaper. |
Media Type | Outdoor/Out of Home |
Market | Austria |
Creative Director | Francesco Bestagno |
Art Director | Francesco Bestagno |
Graphic Artist | Daniela Schabernak |
Copywriter | Alex Hofmann |