Alex Hofmann
Wien, Austria
TitlePhoto Booth
Agency
Campaign Photo Booth
Advertiser Kooperativa Vienna Insurance Group
Brand Vienna Insurance
PostedJuly 2008
Business Sector Banking, Finance, Law & Insurance
Tagline Death comes often unexpected
Story A digital photo booth does automatically cut out the person so it can place the model onto any background - like beaches etc. We, however, used a picture of the Grim Reaper as background. So when the customer picks up his printed photo he can see the expected pictures of himself plus quite a surprise: behind him there is the ghostlike Grim Reaper.
Media Type Outdoor/Out of Home
Market Austria
Creative Director
Art Director
Graphic Artist
Copywriter

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