Jeremy Filgate
Executive Creative Director at Publicis New York
New York, United States
TitleAbused
Agency
Campaign Staples - Amnesty International
Advertiser Amnesty International
Brand Amnesty International
PostedFebruary 2007
Business Sector Charities, Foundations, Volunteers
Tagline You have the freedom to help
Story Amnesty International - Creative Use of Media


We set out to use press in a memorable way, with the staples representing shackles, to highlight the fact that thousands are held against their will across the region. Amnesty aims to highlight the number of prisoners being held who are otherwise often forgotten.
Problem Highlight the fact that thousands are held against their will across the region. Amnesty aims to highlight the number of prisoners being held who are otherwise often forgotten.
Media Type Print
Market United Arab Emirates
Copywriter
Executive Creative Director
Creative Director
Art Director
Production Company

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