CEO/Chief Strategy Officer
at
Brown Parker & DeMarinis Advertising, Boca Raton
Boca Raton, United States
| Title | Shake |
| Agency | Brown Parker & DeMarinis Advertising |
| Campaign | Stay Up - BAWLS |
| Advertiser | BAWLS Guarana |
| Brand | BAWLS |
| Posted | May 2007 |
| Product | High Caffeine Guarana Energy Drink |
| Business Sector | Non-Alcoholic |
| Tagline | Stay Up-Drink BAWLS |
| Story | BAWLS is a high-energy soft drink made from the Guarana berry that delivers the biggest caffeine buzz available. Our packaging, print ads in electronic gaming magazines and in-store displays helped the brand achieve cult status among gamers and rapid growth in market share. |
| Media Type | |
| Market | United States |
| Account Executive | Jason Brown |
| Photographer | Red Morgan |
| Creative Director | Ward Parker |
| Creative Director | Vincent DeMarinis |
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Florida Hospital for Children
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