Argos - "Brilliant"

T&Pm

T&Pm Global

17121

Brand: Argos
Country: United Kingdom

Advertiser: Argos

Title	Brilliant
Agency	T&Pm
Campaign	Get Set Go Argos
Advertiser	Argos
Brand	Argos
Date of First Broadcast/Publication	2014 / 10
Business Sector	Retail, Distribution & Restaurants
Story	The advertisement kicks into life with the exhilarating track How You Like Me Now? by The Heavy, amplifying the action which ensues. A white backdrop or ‘third space’ is brought alive by bursts of colour, energy and dynamism. Argos products are placed front and centre, highlighting the brands customers might not expect to find there, such as Beats, Dyson, Dualit and Habitat.
Media Type	Television & Cinema
Length	60 seconds
Soundtrack	How You Like Me Now?
Special Effects / VFX	MPC LDN
Editing Company	Trim Editing
Sound	Wave Studios
Media Agency	Mindshare Worldwide
Executive Creative Director	Jonathan Burley
Creative Director	Jim Bolton
Creative Team	Rob Webster
Creative Team	Alexei Berwitz
Executive Producer	David Jones
Production Company Producer	Paul Fenton
Production Company Producer	David Jones
Account Planner	Sarah Clark
Account Planner	Josh Roth
Business Director	Gary Simmons
Account Director	Charmaine Murray
Account Manager	Tilly Cooper
Media Planner	Mark Baschnonga
Media Planner	Laura Flewitt
Production Company	Caviar Content (US)
Director	Fleur & Manu
Executive Producer	Louise Gagan
Production Company Producer	Neil Cray
Production Manager	Kerry Smart
Director of Photography (DOP)	Ross Mclennan
Special Effects / VFX	Phil Whalley
Special Effects / VFX	Iain Murray
Account Planner	Josh Roth
Account Manager	Tilly Cooper
Media Planner	Laura Flewitt
Executive Producer	Louise Gagan
Production Manager	Kerry Smart
Special Effects / VFX	Phil Whalley
Special Effects / VFX	Iain Murray
Colorist	Jean-Clément Soret
Editor	Tom Lindsay
Sound	Aaron Reynolds