Julie Rutherford
Senior Producer at M&C Saatchi
Melbourne, Australia
TitleDon't Let Your Mates Drink and Drown
Agency
Campaign Don't Drink and Drown
Advertiser Victorian Government
Brand Victorian Government
Date of First Broadcast/Publication 2014 / 12
Business Sector Anti-Drug/Alcohol/Tobacco Message
Tagline Watching this won't stop your mind from drinking and swimming. But you can: Don't let your mates drink and drown.
Story The Don’t Drink and Drown campaign forms part of the Victorian Government's annual water safety program. Launched in December 2014, this year’s campaign aims to encourage men to look out for each other when around water. The campaign sends the message that it is harder to get yourself out of trouble in the water when you have consumed alcohol.
Play it Safe by the Water is a community safety campaign that aims to increase safety around water in a bid to reduce the number of fatal and non-fatal drowning incidents in Victoria. 
Media Type Web Film
Length
Agency Producer
Creative Director
Account Director
Media Director

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