| Title | The Bull |
| Title (original language) | Le Taureau |
| Agency |
Havas 27
|
| Campaign |
The Bull
|
| Advertiser |
Citroën
|
| Brand |
Citroën
|
| Posted | March 2004 |
| Product |
Xsara Picasso HDi 110
|
| Business Sector | Cars
|
| Story | The print reveals the engine of new Picasso HDi 110 engine which, by its form and its color, looks alike a head of bull. |
| Story (original language) | Lannonce dévoile le moteur du nouveau Picasso HDi 110, moteur qui, par sa forme et sa couleur, ressemble à sy méprendre à une tête de taureau. |
| Philosophy | The animal, very present in the works and the life of the famous Spanish painter, reminds immediately of the power and endurance, two of the principal qualities of new HDi engine. |
| Philosophy (original language) | Lanimal, très présent dans luvre et dans la vie du célèbre peintre espagnol, évoque immédiatement, puissance et endurance, deux des principales qualités du nouveau moteur HDi. |
| Media Type |
Billboard
|
| Market | France |
| Account Supervisor |
Yves del Frate
|
| Account Supervisor |
Franck Agnel
|
| Creative Director |
Frédéric Témin
|
| Concept |
Guillaume de la Croix
|
| Concept |
Frédéric Témin
|
| Art Director |
Volker Gehr
|
| Art Buyer |
Caroline Rouanet
|
| Photographer |
Kevin Summers
|
| Advertiser's Supervisor |
Jean-Marc Savigné
|
| Advertiser's Supervisor |
Sophie Jaguelin
|
| Advertiser's Supervisor |
Edouard Guerquin
|
