| Title | Goat |
| Agency | The Richards Group |
| Campaign | Power to the Players - GameStop |
| Advertiser | GameStop |
| Brand | GameStop |
| Date of First Broadcast/Publication | 2016 / 5 |
| Business Sector | Video Games/Consoles |
| Philosophy | “Goat” is a wonderfully absurdist explanation of GameStop’s trade program. Working with the agency creative team, Hefflefinger found the pattern for the banter, while Scottie Richardson sound designed and mixed tracks and bleats. |
| Media Type | Television |
| Length | |
| Producer | Laurie Shannon |
| Creative Group Head | Lynda Hodge |
| Creative Group Head | David Canright |
| Copywriter | Joey Googe |
| Art Director | Diego Zelaya |
| Art Director | David Styler |
| Production Company | Independent Media |
| Director | Danny Leiner |
| Post Production | Lucky Post |
| Editor | Logan Hefflefinger |
| Assistant Editor | Juan Vargas |
| Graphics | Seth Olson |
| SOund Design/Mix | Scottie Richardson |
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