| Title | Penguins X Generation |
| Agency | Giant Ideas |
| Campaign | Penguins X Generation |
| Advertiser | The Pittsburgh Penguins |
| Brand | Penguins |
| Date of First Broadcast/Publication | 2003 / 9 |
| Product | Professional Hockey Team NHL |
| Business Sector | Sports Teams, Sports Events |
| Tagline | The X Generation |
| Story | With 25 players under the age of 25 in the Penguins organization and a re-building year fast approaching, the Penguins needed to create a promotional brand that reflected the youth movement and excitement that the team would bring to fans. This was the first spot in the X Generation campaign that established and launched the new brand we developed. |
| Media Type | Television |
| Length | |
| Market | United States |
| Editor | J. Frink |
| Music | Michael Goodis |
| Director of Photography (DOP) | Stephen Hunter |
| Director | Michael Killen |
| Art Director | Jeff Kowal |
| Other | Jim Krietzburg |
| Account Executive | Stan Muschweck |
| Agency Producer | J.Dax Parise |
| Creative Director | Bryan Ward |
| Copywriter | Bryan Ward |
| Production Company | Animal |
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