| Title | Adelphia HDTV Boxing |
| Agency | Giant Ideas |
| Campaign | Adelphia HDTV Boxing |
| Advertiser | Adelphia Communications |
| Brand | Adelphia HDTV |
| Date of First Broadcast/Publication | 2003 / 11 |
| Product | High Definition Television |
| Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories |
| Tagline | As Real As It Gets |
| Story | Alone watching a boxing match at night, a young man discovers that his new HiDef television is more than it seems. |
| Problem | Adelphia needed to introduce their newest product HDTV service to their customers. Product has limited penetration in the consumer market and needed to be presented in an exciting manner that highlighted the product benefits. |
| Media Type | Television |
| Length | |
| Market | United States |
| Editor | J. Frink |
| Director of Photography (DOP) | Stephen Hunter |
| Director | Michael Killen |
| Account Executive | Stan Muschweck |
| Agency Producer | J.Dax Parise |
| Account Executive | Jennifer Taylor |
| Creative Director | Bryan Ward |
| Copywriter | Bryan Ward |
| Production Company | Animal |
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