Title | Camera |
Title (original language) | Câmera |
Agency |
lew'lara\TBWA
|
Campaign |
Projection - Nokia
|
Advertiser |
Nokia
|
Brand |
Nokia
|
Posted | January 2004 |
Business Sector | Mobile Telephones & tablets
|
Tagline | Nokia. Connecting People. |
Story | Employing nonsensical and humoristic language, LEW,LARA has created five advertisements for magazines. The different features of the handsets have been explored with a range of good-humored titles and images projected onto the faces of models thus translating what these youngsters are thinking. |
Story (original language) | Com uma linguagem nonsense, a Lew,Lara desenvolveu 5 anúncios de revista. As features dos aparelhos foi trabalhada em titulos bem humorados e imagens projetadas nos rostos dos modelos, traduzindo o pensamento dos jovens. |
Philosophy | LEW,LARA has created five magazine advertisements with a distinct layout showing the handsets in an unusual way: projected into the hands of people. The inherent qualities of the cellular telephones have been explored by using a range of good-humored titles and images projected onto the faces of models expressing their thoughts and their way of communicating. |
Philosophy (original language) | A lew, lara desenvolveu 5 anúncios de revista, com um layout diferenciado, mostrando os aparelhos de um jeito inusitado: projetado na mão das pessoas. Os atributos dos produtos foram trabalhados em titulos bem humorados e imagens projetadas nos rostos dos modelos, expressando o pensamento e linguagem dos jovens. |
Problem | Nokia wanted a message that was directed at young audiences, standing apart from the traditional way of advertising done by other cell phone makers. |
Problem (original language) | A Nokia queria fazer uma comunicação dirigida ao publico jovem, que se destacasse da comunicação tradicional feita pelos outros fabricantes. |
Media Type |
Magazine
|
Market | Brazil |
Art Director |
Marcelo Kertezs
|
Executive Creative Director |
Jaques Lewkowicz
|
Creative Director |
Marcelo Kertezs
|
Copywriter |
André Laurentino
|
Copywriter |
Fabio Abram
|
Art Director |
Bráulio Kuwabara
|
Account Director |
Marcio Oliveira
|
Account Director |
Ricardo Al Makul
|
Agency Producer |
Sandra Rotta
|
Photographer |
Alexandre Catan
|