| Title | Smoke Less |
| Agency | DDB Brussels |
| Campaign | Smoke Less - Volkswagen |
| Advertiser | D'Ieteren |
| Brand | Volkswagen |
| Posted | December 2006 |
| Product | Polo Bluemotion |
| Business Sector | Cars |
| Story | A cowboy is leaning on a Polo BlueMotion, in the middle of an arid Colorado landscape. |
| Philosophy | Draw a parallel with well-known ads related to smoking. |
| Problem | Communicate that Polo BlueMotion is the least polluting car. |
| Media Type | Magazine |
| Market | Belgium |
| Other | Fanny Beck |
| Copywriter | Bill Bilquin |
| Account Director | Xavier Caytan |
| Creative Director | Jean-Charles della Faille |
| Advertising Manager | Marc Donner |
| Photographer | Christophe Gilbert |
| Art Director | Paul-Henri Guilmin |
| Post Production | Yannick Le Coq |
| Marketing Manager | Axel Soyez |
| Account Manager | Jérémy Zembsch |