Title | Clean Volkswagen |
Brief | This clever dig at VW’s emissions scandal plays on the fact that the word “volkswagen” actually means “people’s car”. The message, of course, is that public transport is a more environmentally friendly means of travel. |
Agency | Ruf Lanz Werbeagentur |
Campaign | Clean Volkswagen |
Advertiser | Verkehrsbetriebe Zurich - VBZ |
Brand | VBZ |
Posted | November 2016 |
Business Sector | Public Transport, Mass Transit |
Story | Zurich Public Transport (VBZ) is the second largest operator of transport services in Switzerland. VBZ provides the people of the city of Zurich and the surrounding regions with high-quality public transport services, 365 days a year, at least 20 hours a day. |
Media Type | |
Creative Director | Markus Ruf |
Creative Director | Danielle Lanz |
Copywriter | Markus Ruf |
Art Director | Marcel Schläfle |
Graphic Designer | Laura Hofer |
Account Executive | Pascal Trütsch |
Client Supervisor | Heinz Vögeli |