Switzerland Tourism - "Holidays Without Internet"

Leo Burnett Schweiz

Leo Burnett Schweiz Zurich, Switzerland

6193

Title	Holidays Without Internet
Agency	Leo Burnett Schweiz
Campaign	Holidays without Internet
Advertiser	Switzerland Tourism
Brand	Switzerland Tourism
Posted	November 2011
Business Sector	Transport, Travel and Tourism
Story	People are constantly online. Even during their holidays. Result: Less relaxation. Visit holidayswithoutinternet.com See the whole interactive movie with your Facebook account.
Philosophy	Send online junkies on "Holidays without Internet and mobile reception" in a remote hut in Switzerland.
Result	After a few days online Facebook stopped the campaign - which caused national headlines. („Facebook does not want people to spend holidays without Facebook“.) When it went online again a week later (approved by Facebook) the click rates were astonishing: Up to 16‘000 visitors daily. A total of 398‘500 visits in 5 weeks. Fans of Switzerland Tourism doubled within these five weeks and are now at 128‘000.
Media Type	Case Study
Creative Director	Peter Brönnimann
Copywriter	Peter Brönnimann
Art Director	Dana Wirz
Executive Creative Director	Martin Spillmann