| Title | In The Blood |
| Agency | TBWA\London |
| Campaign | In The Blood |
| Advertiser | Sony Corporation of America |
| Brand | Sony PlayStation |
| Posted | December 2000 |
| Product | PlayStation |
| Business Sector | Video Games/Consoles |
| Story | For some people, Playstation is a part of their personality. It's intheir very bloodstream. This ad illustrates thats, as playstation's famous 4 symbols become blood corpuscles in the veins of a gamer... |
| Media Type | Outdoor/Out of Home |
| Creative Director | Trevor Beatie |
| Copywriter | Trevor Beatie |
| Art Director | Graham Fink |
| Photographer | Graham Fink |
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