| Title | Samir |
| Agency | Storåkers McCann |
| Campaign | Samir |
| Advertiser | Moderna Museet |
| Brand | Moderna Museet |
| Posted | July 2004 |
| Product | Museum |
| Business Sector | Museums & Monuments |
| Story | The scene takes place on the old premises, where two foreign tourists have ended up by mistake. |
| Problem | A lot of people know that the Modern Museum of Stockholm has moved. But not everybody does. To attract more visitors to the new premises, the Modern Museum made a commercial. |
| Media Type | Television & Cinema |
| Length | |
| Market | Sweden |
| Copywriter | Mia Cederberg |
| Art Director | Klaudia Carp |
| Producer | Magnus Theorin |
| Account Supervisor | Michael Storåkers |
| Advertiser's Supervisor | Lovisa Lönnebo |
| Production Company | Petterson Akerlund |
| Advertiser's Supervisor | Nina Brénsen |
| Agency Producer | Johanna Carlgren |
| Director | Jesper Hiro |
| Director | Christoffer Diös |